So Now the Big Question - Why Should "I" Use Direct Marketing?
Direct marketing addresses some of the biggest challenges in advertising a business - lead generation, converting those leads into high quality customers, and then systematically growing customer profitability. Marketing experts estimate that your prospects and customers are bombarded with more than 3,000 marketing messages (direct mail, email marketing, radio/tv advertising, billboards) – every day. Direct advertising helps you get through the ‘marketing noise’, and delivers a high return on investment for your advertising dollar.
With consumers being presented with so many choices, they seldom, if ever, buy at the first contact. In fact, it can take anything from 5 to 15 contacts before they have sufficient trust in you to finally buy your product.
Little wonder that so many entrepreneurs and sales people hate cold calling as the chances of early success are very low.
An alternative to the pain of cold calling is a consistent set of processes that attracts qualified leads to your business, and then keeps them ‘in the loop’ until they convert into customers.
Systematic Direct Marketing is that set of processes - a strategy based on direct marketing methods which will deliver an immediate and sustainable sales improvements:
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Your lead generation costs will decrease.
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Converting leads into sales will not be due to over the top price discounts.
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Your quality clients will form enduring relationships, providing you with profitable repeat sales.
If direct marketing is the solution, why isn’t everybody adopting this Strategy?
For starters, many business executives get seduced by glamour advertising – where advertising agencies vie to see how ‘creative’ they can be with your advertising budget. Sadly, this approach is both expensive and ineffective. Even worse, no measurement criteria are established to track the effectiveness of these expensive advertisements. Literally a case of pay and pray.
Possibly the main reason that many businesses don’t base their advertising strategy around this type of advertising is that it requires setting up several marketing processes, and many smaller business owners don’t have the direct marketing know-how nor do they have the time to do this.
The good news is that most of these systems are not too difficult to set up, and many are relatively inexpensive to implement. The smart approach to systematic direct advertising is to introduce the easy / low-cost approaches first, and then use the newly-generated additional cash flow to fund the more sophisticated and more expensive methods.
Want to get started, but don’t know how?
Our company has been delivering systematic direct marketing solutions to both large and small businesses. We can deliver a practical advertising solution that suits your needs, stage of marketing sophistication, and budget. Contact us at 800-516-1760 – we can start delivering direct marketing results within in a few weeks.