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Just to
start off here is some information you may or may
not have considered...
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98% of Americans
Have A TV. How many of them are watching
the station you advertise with?
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96% have a Phone.
How many them answer? Hang Up?
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81% Read the
Newspaper. How many of them read the
section your in?
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Everyone has a
Mail Box. How many of them see your mail
piece?
Direct mail works, and
on many different levels.
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Targeting - You
can place a mailer in the hands of anyone with a
mailbox all the way down to a neighborhood.
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Visibility -
Not only do they receive the mail piece, but you
can place information they would like to keep.
they can access your information at any time as
long as they keep the piece.
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Trackability -
You can track the response several different
ways from using specialty phone numbers or
websites or couponing also tracks the direct
walk in response by making them use the mailer
as a Coupon For a Discount.
-
Expense - Over
all the the expense is less than other
advertising mediums as the audience is narrowed
down to the clients who could most use your
services in the areas you want!
I am sure you have probably looked at that stuff in
your mail box and said... Bill, Bill, Junk, Junk,
Junk, Bill... But are you aware that to some people,
that junk is not junk at all... They are waiting for
that Piece of mail to let them know of any special
offers you may have or that you are even in the
neighborhood? One Persons Junk is another Persons
Gold!!!
Direct Mail Works!!!
Let it Go To Work For You Today!!! |